An artisan company that makes timeless fashion for today's woman
We are a small artisan company that thinks of today's women, active and self-confident, who wants to enhance their appearance with original, quality, timeless products made in Spain with social and environmental respect.
Hello, I'm Laura Gómez, designer and head of the brand. I'll summarize our history, which is very familiar, as you can see in the photos.
“It all started around 1970, with a small workshop dedicated to making leather garments for the hippie fashion of the time. At the front were my father Juanjo (hence the name of the brand) and Montse, my mother. I grew up there and while playing at making dresses for the dolls and for my sisters, I fell in love with fashion. Then I studied design and pattern making and made it my profession. And here I am, with the illusion of the first day, and now with the magnificent collaboration of my daughter Anna”.
EXCLUSIVE AND HANDCRAFTED PRODUCTION
We are romantics, we do not like mass fashion and the trend of big industry to produce huge quantities of products at the lowest possible price, whatever this implies on a social or ecological level.
We also don't like the idea that new products must be consumed every season. We prefer slow fashion, handmade and exclusive production, which sets you apart from the rest and ensures high quality.
It couldn't be any other way. We love what we do. We have always lived and worked in Barcelona, where we have our workshop. This is how we live the entire process, we control the quality of the work and we make sure to maintain a good professional environment.
WE WORK WITH THE BEST SUSTAINABLE LEATHER
The quality of the leather, its touch, weight, softness, its response to the passage of time... These are essential data to obtain a quality product. And it is also very important to pay attention to tanning systems and their ecological impact. We only use natural skins that are an industrial surplus, since they come from the production of food for people. And all have been tanned and treated according to the strict environmental regulations of the European Union.
WE TAKE CARE OF THE DETAILS
The leather is not the only element. Our cotton linings, the highest quality metal parts, anti-allergic belt buckles or zippers that withstand daily use without problems are details that we take care of. And also designs that are comfortable and that we have verified to be practical and durable on a day-to-day basis. These are all factors that we take into account in our products.
We think of a current, modern, urban woman, with a young spirit, self-confident, who wants to feel different and who wears original and quality things that enhance her personality. A woman who prefers timeless elegance to throwaway fashion. And that she values a fashion product "made in Spain" made with social and environmental respect.